The man with strong visual language

You may be wondering who am i talking about.....he is none other than ALAN FLETCHER....Synthesising the graphic traditions of Europe and North America to develop a spirited, witty and very personal visual style, ALAN FLETCHER is among the most influential figures in British graphic design as a founder of Fletcher/Forbes/Gill in the 1960s and Pentagram in the 1970s.

"The Art of Looking Sideways, Alan Fletcher’s 2001 book, is an unfailing source of wit, elegance and inspiration. At over a thousand pages, it is a spectacular treatise on visual thinking, one that illustrates the designer’s sense of play and his broad frame of reference"....to read more about him http://www.designmuseum.org/design/alan-fletcher
further reading:
Alan Fletcher, Colin Forbes, Bob Gill, Graphic Design: Visual Comparisons, Studio Vista, 1964

Jeremy Myerson, Beware Wet Paint: Designs by Alan Fletcher, Phaidon, 1994

Alan Fletcher, The Art of Looking Sideways, Phaidon, 2001

Alan Fletcher, 100 Maverick Postcards, Phaidon, 2004


in the book "the art of looking sideways", though each and every page is a story in itself....a strong visual message......the art of looking sideways is a bible for any designer.....or people with similar interest.

The cover of the book (if you closely see what it highlights) actually says...never judge a book by its cover......what a start. He has one of his pages quoting "Thinking is drawing in the head"...a strong message for designers who deal with a constant fight between is language (or rather words/ sentence) stronger than visuals (or iamge)...but this book has proved it wrong ....its a balance of what he has to say ....with what he has said...through visuals. The spoons page...one has to read this book like a bible to know what it like...a real treasure.

To the most beautiful bird

a monsoon morning.......perfect for the most beautiful bird to shower his love over his better half...ht fresh blue with a spiral feather structure and a crown to make anyone jealous and tell the whole world i am the most beautiful bird.....thats the peacock. everyone has seen one in a zoo but at NID its a pleasure to walk on the same path as them and have them showing their monsoon magic spelled over front lawns......a sight worth a catch early in the morning in ahmedabad.