Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. The basic form of viral marketing is not infinitely sustainable.
It is claimed that a satisfied customer tells an average of three people about a product or service he/she likes, and eleven people about a product or service which he/she did not like. Viral marketing is based on this natural human behavior.
The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along.
The term "viral marketing" is also sometimes used pejoratively to refer to stealth marketing campaigns-the use of varied kinds of astroturfing both online and offline to create the impression of spontaneous word of mouth enthusiasm.
Tuesday, June 24, 2008
Wednesday, June 18, 2008
design concepts and concerns
Expressing yourself through a ME board.
As a team conceptualising a game on the two given attributes
Physical and Chance, with the help of metaphors.
CONCEPTUALISATION
Taking inspiration from the orbit...this informative graphic panel explains how a process of conceptualisation is never linear for a designer.
MY FIRST BRAND LAUNCH
I will never forget my first brand launch, while at GHNU. This logo was designed by me for GERMAN REMEDIES, this brand is an anti-allergic medical brand. Packaging and precription pads were my main medias then. Its a pleasure to work with Mamta Kulkarni the brand manager of Allrite, her support, patience and confidence in me was overwhelming. Allrite is in the market todays and it is a proud moment as a designer to see my work in the market.
Monday, June 16, 2008
pali... an unforgettable trip
this was a small one day trip to pali a small village....one among the ashtavinayak yatra for ganpati (lord ganesha) darshan on the way to goa. awesome road from panvel crossing karnala to goa highway......clean roads....the drive is unforgettable. its a small place to enjoy a day trip or a weekend getaway.....petron guest house is famous which serves good food - veg and non-veg....having a swimming pool and a badmington court with good facility for jacuzzi and a sauna. karnala bird sanctuary is one of the famous spots near by. pen market is famous for many seasonal vegetables and fruits ....a famous stop over by women. for all the people who love being on their wheels its a must drive path...enjoyyy.
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